For Apothic Red, she has mixed Zinfandel, Syrah, Merlot and Cabernet Sauvignon. Winemaker Debbie Juergenson, who joined Gallo in 1995, is known for her mastery of blending wines. I suppose you also could refill the aluminum bottles with whatever you’d like.
#Apothic red wine 2017 full#
The two-pack holds 500 milliliters and sells for a dollar less than the full bottle of five glasses, but the little bottles are considerably more discreet and “will go anywhere you go,” such as, say, to a picnic, a roof-top party or to the beach. In addition to Apothic Red’s normal 750 milliliter bottle, customers can purchase the wine in a two-pack of small aluminum bottles, each containing about a glass and a half. (Apotheca is a Latin word, derived from Greek, that means repository or warehouse.) Apothic Red is pitched as a smoky, fun, “unique” experience, a wine that dull people would never drink. It starts with the name, drawn from Apotheca, “a mysterious place where wine was blended and stored in 13th century Europe,” the website says. For example, the line of Apothic wines - which includes the Apothic Rosé that I wrote about last summer - have a story. Gallo, has maintained the company’s strength in savvy marketing and staying ahead of the trends. The latest generation of the Gallo family, headed by CEO Joseph E.
spirits corporation, is making a sizable investment in the Canadian marijuana business. The brands include Clos du Bois, Mark West and others. In April, the company reached a deal to gain an even larger share of the market after agreeing to purchase a line of wines from Constellation Brands Inc. Gallo continues to dominate the market, with more than 100 brands in 110 countries. Now E&J Gallo is in the hands of the third generation, family members who have made the company more profitable, but also even more sustainable and friendly to both the environment and employees. The Gallo brothers also started in the late 1930s a program of setting aside one acre of protected wildlife land for every acre planted in vineyards, according to the company’s website. They led the way in television wine advertising - I have a hard time forgetting the Andre California Champagne ads of my childhood - and they were masters at getting their brands to the front of the store. When Ernest and Julio Gallo founded the company, just after the repeal of Prohibition in 1933, they didn’t have much money - almost $6,000, of which $5,000 was borrowed from a family member - but they were brilliant marketers, who sold a lot of low-priced wine all over the country.
The results of the survey fit well with Gallo’s long-standing strategy. Millennials like the convenience of canned wine and wine in a box. Although they have greater wine insecurity, younger drinkers tend to eschew wine snobbery even to the point of preferring blends over varietals. Boomers tend to look at the label for such information as the region of production and tasting notes. They like a wine with a backstory, real or not. The survey told Gallo that millennials are four times more likely than baby boomers to choose a wine if the label has a personality or shows originality. The differences were remarkable, and the findings confirmed the direction Gallo was already heading. Maybe it’s not aged in pricey oak barrels - it’s hard to tell from the tasting notes - and maybe the production process is mechanized - they make a lot of it - but the result is a smooth-tasting wine with lots of plum and dark grape flavors.įour years ago, E&J Gallo, the company that makes the Apothic line, conducted a significant survey, comparing the wine drinking tendencies and preferences of baby boomers to millennials.
Produced by the world’s largest family-owned wine company for a decade, Apothic Red is an entry-level wine, pitched to young wine drinkers and converted beer worshipers. It’s a grocery store wine, available almost anyplace that sells alcohol, and it’s one of the best selling red blends in the country. Apothic Red is not some small-batch, hand-crafted boutique wine.
0 kommentar(er)
